Data • Compliance • FAST/CTV

We measured the inefficiency.
Now we’re unlocking the solution.

USWC’s proprietary data quantifies cannabis media’s $1 B inefficiency — and positions us to convert it into measurable, compliant growth.

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TAM

Annual compliant ad opportunity

Market Share Goal

Target by 2028 (≈ $30–$100 M revenue)

Gross Margins

Projected via FAST/CTV economics

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Cannabis Brands Are Failing.
We Quantified Why.

Our research didn’t just expose a problem — it measured a billion-dollar media flaw.

3–5× higher CPMs for recycled audiences.
$1B inefficiency in wasted ad spend.
Gatekeeper control over pricing & reach.

“This research is paradigm-shifting. Backed by hard data — it's a roadmap to profit.”

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The Briefs That Turn Insight Into Action

Get the Investor or Advertiser Brief — concise overviews drawn from our 50-page white paper. Each delivers key insights and verified metrics to help you make smarter, more profitable decisions in a complex media landscape.

Investor Brief TAM sizing ($600M–$1B), capture plan (5–10%), margin model (65–75%).

Advertiser Brief 2–3× ROI vs. legacy web, +60% efficiency, 100% compliant delivery.

Inside the Briefs

TAM sizing & revenue projections
ROI modeling across digital channels
FAST/CTV attribution map
Compliance-first ad distribution strategy

Registration unlocks your selected brief. Full white paper available for purchase.

Data sourced from the 2025 Cannabis Media Transparency & Advertising Report

The Data Advantage.

Cannabis is the only consumer category tracked end-to-end — from cultivation to purchase.

USWC synchronizes this regulatory traceability with real audience behavior across FAST/CTV environments, transforming compliance data into market-defining intelligence.

What That Unlocks

Instead of guessing demand, brands operate inside a system that understands the audience before the market reacts .

The network that understands the audience defines the market.

See the System →

THE SOLUTION

Transparency Creates Growth.

The cannabis market isn’t broken — it’s been made opaque. USWC replaces opacity with measurable, compliant distribution so every dollar can finally deliver impact.

Transparent Measurement

Verified delivery, viewability, and reach — no recycled audiences, no unverifiable impressions.

Source-level reporting
Attribution you can audit
Weekly ROI readouts

Compliant-by-Design FAST/CTV

Brand-safe access across our global FAST/CTV network — built for regulated categories.

Policy-aligned inventory
Audience controls & safety
CTV + OTT + Premium Web

Performance Economics

We attack the cost spiral: efficient CPMs, real reach, and outcomes that compound.

Lower effective CPM
Reach lift vs. legacy buys
ROI accountability

Measured delivery

Compliant by design

Transparent economics

Data Releases Schedule a Call View Methodology

Trusted by operators, investors & emerging brands

We measured the inefficiency.Now we’re unlocking the solution.